I guess y'all with fake curves will have to go somewhere else.

The NYDJ stands for "Not Your Daughters Jeans" if you cared. That slogan brings their choice of model into question. I bet the advertising agency hired a young, white and slender model on reflex. Hopefully it backfires.

Why are companies using empowerful marketing to sell crap? Why is this product for women with real curves if it is designed to hide them? What is so crucial about dropping one whole size?

Dogdamned patriarchy.