SYNTHESIZED FASHION – In the overwhelming flood of the New Media, Society has come to accord ever greater importance to appearances, succumbing ever more deeply and mindlessly to the lure of superficial beauty and make- believe. As a result, content and intrinsic values fall into ever greater disregard. Never before have the caprices and dictates of soulless fashion been disseminated, promoted and imposed so sweepingly and irresistibly as via the powerful instrument of the New Media. And the trends of today, unprecedentedly fast- moving, intentionally but mercifully short- lived and disposable, are conceived out of purely commercial considerations and entirely lack aesthetic and creative merits and imperatives. In the present darwinistic feeding frenzy of trends, original ideas are reduced to a mass commodity and people, to the status of ostentatiously consuming showroom dummies. But then it has always been the way of the world that entire generations, age- groups and social strata have been forced to live out stereotypes alien to their nature.

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