With the limited run of the Puma Lydia Bag by Heatherette produced for February’s New York Fashion Week only 100 bags were available and most were given to Hearst’s friends. PUMA and Lydia Hearst has teamed up once again to make the bags mainstream, this time for a more accessibly priced bag and a fitness line. The tennis racket-inspired bag will hit stores this Friday, November 30th and retails for $125 available in all of Puma’s concept stores.