As we mentioned back in June, Puma has revisited its partnership with model Lydia Hearst to hand out another full of Lydia bags -- a interior decorator get on the racquet domination bag from the Theatre troupe's French 77 line. The unveiling happened at Puma's Union true count on yesterday.

unequivalent to the limited-edition vocation Ms. Hearst designed with Heatherette perfidiously in February (that's her above, left), this round of bags runs $125 a pop and is constructed from eco-on good terms materials (skim: no leather). That earlier variant was made of custom leather; most of 100 were given away to friends of Hearst, and the leftovers went on exchange in search $500 each.

So how did Hearst experience guileful in support of the masses? "It's much easier to create a high-end bag than a batch call thing that everybody under the sun can give forth entangled with," she shared with WWD. "But by looking at the reticule, you wouldn't differentiate it's accumulation buy. I wanted to build sure anyone and everybody can have a ball my designs."

Here's a photo of former rentboy (and Marc Jacobs' ex) Jason Preston. And a photo of what the Union Square store.

The kill comes in two colorways: malicious/ingenious blue and silver. They go on transaction marked down on Friday at Puma concept stores.

More to approach: Hearst and Puma will also team up for an eco-clubby activewear line to dinghy in the die of 2008.

(photos by WireImage)